Definitions may vary by library, but mine is:
To provide programming for library patrons over the age of 18.
Does your library have space to offer programs?
Are afternoon, evening or weekend programs more appropriate for your library?
Can you offer programs when the library is closed?
When will your patrons come to the programs?
Do you have the staff to offer programming?
Do you have the $ to hire performers or offer honorariums to presenters?
Can you use volunteers?
Partnerships with other organizations (usually nonprofits)
In addition to the standard evaluation questions, always include room and ask for patron suggestions or ideas for future programs
Hand out at the end of every program
READ them afterwards
Create a database to keep track of suggestions
Ask program attendees what they thought of program
Talk with presenter about how program went
Ask staff for any feedback given from patrons
Thank you note
Reasons for a failure?
Adult Programs in the Library by Brett W. Lear. American Library Association, 2002
Creating Policies for Results: from chaos to clarity by Sandra Nelson and June Garcia. American Library Association, 2003
Cultural Programming for Libraries: linking libraries, communities, & culture by Deborah a. Robertson. American Library Association, 2005