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MINUTES (corrected)

SCLS Marketing & Public Relations Advisory Committee
10 a.m. September 29, 2006
SCLS Administration, Conference Room C

Present: Debbie Bird, Sun Prairie Public Library; Barbara Brewer, Monroe Public Library; Jennifer Endres, Prairie du Sac; Kerry Preece, McMillan (by phone); Linda Olson, MPL; Mark Ibach, SCLS. Also joining us was Cheryl Becker, SCLS.

Unable to attend was Kim Ropson, Marshfield; and Dawn Foster, Portage Public Library, who is unable to continue on the committee because of the commitments of her new position.

1. Approve Minutes from 5/26/06 meeting -- Committee members approved the minutes of the May 26, 2006, meeting without change.
   
   
2. Discuss and finalize the messages to be used for each of the various databases available through SCLS member libraries -- We continued Discussion of major themes to be used to better promote & market various online databases—This discussion focused on the types of questions library patrons might ask , and possible misconceptions about the various databases. This discussion expanded upon the contributions made by committee members through the BaseCamp website. We also made some changes to our user-centric categories, and the appropriate databases. The list below is updated to reflect the results of this meeting.
   • Business—Reference USA Business, OverDrive, NetLibrary and ProQuest/EBSCOHost
   • Genealogy—HeritageQuest, Ancestry Library, EBSCOHost (historical newspapers), African American Biographical Database
   • Consumers—EBSCOHost/ProQuest, Reference USA Business, NetLibrary
   • Students/Educators—EBSCOHost/ProQuest and TeachingBooks.net (the idea here is to provide information about how teachers can use other databases for curriculum projects), Also LitFinder, Literature Resource Center, EBSCOHost/Proquest,TeachingBooks.nets, What Do I Read Next?, NetLibrary and OverDrive
   • Medical/Fitness/Recreation/Wellness—EBSCO/ProQuest, NetLibrary and OverDrive
   • Readers—NetLibrary, NoveList, TeachingBooks.net, What Do I Read Next? OverDrive, Literature Resource Center and LitFinder; and
   • Seniors (We decided not to focus on this subset of the population, since their potential questions are addressed in the user-centric categories above.).
     
     
3. Assignment of activities to specific individuals for next meeting -- During the next several months Mark will attempt to come up with a way of converting the ideas presented on the BaseCamp website into a promotional packet. The goal is to have a draft by the next meeting.
   
   
4. Future meeting dates:
      - Dec. 8, 2006, 10 a.m. – Noon, SCLS Admin, Rm. C
   
   
5. Other Business -- None
   
   
6. Adjourn

For more information about the Marketing & PR Advisory Committee, contact Mark Ibach.

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Page updated 10/06.