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SCLS Marketing Work Group

August 22, 2014, 10 a.m. - 1 p.m.
(SCLS Badger Room)


  1. Review activities of Literacy Promotion Project -- to push message that libraries are supporting early literacy, and have been doing that for years.
    • Review what has been done.
    • Give input about materials/information created
    • What should still be done?
  2. Discuss library role in helping people through the process of finding a job and getting training
    • Talk about what libraries are doing and the impact. Stories about how libraries have helped and the services they provide. System-wide and local.
    • Suggestions were to go to InBusiness and other regional publications. Could also talk about financial literacy.
    • Working with Wisconsin Women’s Business Initiative Corporation to get a series of programs in all our counties? (Susan Santner contacted them and they are interested)
    • Create a brochure that highlights the various databases that can be used. A good way to get to the people who have the potential to influence elected officials.
    • Can WWBIC help us develop a presentation that libraries can take out to business leaders and elected officials. Stories from around the system. Potential stories include a farmer who is leaving the farm or someone who is forced to change careers late in life.
  3. Discussion of ideas to make our work group efforts have more impact
  4. Other Business
  5. Next Meeting
    • Set next meeting date

  6. Adjourn