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Online PR Toolkit

The marketing and public relations needs of libraries have changed dramatically in recent years, and the stakes are high. Today's libraries provide patrons a vast array of services and resources, but failure to adequately promote these efforts means our services are lost in a vast sea of competing options.

This Online PR Toolkit is an effort to put valuable tools into the hands of library staff members so they can better manage their Marketing and PR efforts. It should in no way be construed as an effort on the part of SCLS staff members to move away from providing personal service to member libraries. We're still available to draft press releases and other public information tools. However, there are times when library staff members need and want to have such tools at their disposal. Having said that, it is important to remember that the Sample Promotional Materials are very generic and will need your input to personalize them for your needs.

The resources below are the initial step to provide this online service. It is a work in progress and will evolve over time, so it's important that we receive your input. Let us know what is helpful, what isn't, and what is missing. This page is the result of work by the SCLS Public Relations Advisory Committee, which will continue to review and update content.

For more information about marketing and public relations, contact Mark Ibach.

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