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Online PR Toolkit

The marketing and public relations needs of libraries have changed dramatically in recent years, and the stakes are higher than ever. Today's libraries provide residents an array of expertise, services and resources, but inadequate promotion means they're lost in a vast sea of competing options.

This Online PR Toolkit is an effort to put tools into the hands of library staff members so they can better manage their Marketing and PR efforts. We're still available to draft press releases and other public information tools, but we know there are times when you need and want to have such tools at your disposal. Having said that, it is important to remember that some of the Sample Promotional Materials available here are very generic and will need modification to personalize them for your use.

This toolkit is a work in progress and will continue to evolve over time. For that to happen, it's important that we receive your input. Let us know what is helpful, what isn't, and what is missing.

For more information about marketing and public relations, contact Mark Ibach.

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