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Marketing & Public Relations Advisory Committee
Structure & Charge -- March 2009

Mission Statement: The SCLS Marketing & Public Relations Advisory Committee markets public libraries—their role, value and importance.

The Marketing & Public Relations Advisory Committee is a subcommittee of PLAC, with membership from large and small member libraries. The committee meets at least quarterly.

Structure: The Marketing & Public Relations Advisory Committee includes seven members representing a cross-section of SCLS members (size and geographic location), while Madison Public Library has a permanent representative. Every effort is made to ensure that three large libraries (2 south, 1 central) and three small libraries (2 south, 1 central) are represented. The large libraries have one 2-year term and two 1-year terms, while the small libraries have two 2-year terms and one 1-year term. The committee, which is staffed by SCLS, elects its own chair from among its members and is responsible for taking its own minutes. One member of the Marketing & Public Relations Advisory Committee serves as a liaison to PLAC, to report on PR matters and forward proposals as required.

Charge: The Marketing & Public Relations Advisory Committee has the following charges:

  1. To market system and member library products and services.
  2. To advise and support system and member library marketing and publicity efforts.
  3. To teach and empower member library staffs and boards to communicate effectively and work positively with decision makers.
  4. To encourage public support of member libraries and SCLS.
  5. To explore any other marketing- and public relations-related matters as the committee deems necessary.

 

For more information about the Marketing & Public Relations Advisory Committee, contact Mark Ibach.