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Press Release for ReferenceUSA

DATE: February 7, 2003

FOR IMMEDIATE RELEASE

CONTACT: Mark Ibach, PR & Marketing Coordinator, 246-5612
Tana Elias, Madison Public Web Librarian, 266-4953

Search 12 Million Businesses in a Single Click!
Searching for a florist in downtown Minneapolis? A list of hotels in San Diego? The CEO of Universal Pictures? A supplier for classic car parts?

Now you can get this information quickly and easily from your home computer or at your local public library-with ReferenceUSA, a new online database containing directory information on more than 12 million U.S. businesses.

Information is gathered from Yellow Page and Business White Page telephone directories; annual reports; 10-Ks and other SEC information; federal, state and municipal government data; Chamber of Commerce information; leading business magazines, trade publications, newsletters, major newspapers, industry and specialty directories; and postal service information.
ReferenceUSA has powerful search features and can be used for company identification, direct marketing, telemarketing, market research, sales lead generation, sales planning and customer analysis. You may search by company name, business size, yellow page heading, major industries, location, and a host of other factors combined in any way you like. Records can be saved or printed.

This new business resource is provided by the South Central Library System and its member libraries in Adams, Columbia, Dane, Green, Portage, Sauk and Wood counties.

Search 12 Million Businesses-Add One
To access the database, go to The SCLS Reference Databases Page. If you are accessing the database from outside a library, you will be required to enter your library barcode number.

See Madison Public Library's Business Information from ReferenceUSA document for examples of how to maximize the database's potential.

For more information, contact your local public library. For a demonstration in the Madison area, contact Madison Public Web Librarian Tana Elias at 266-4953, .

For more information about the ReferenceUSA press release, contact Mark Ibach.

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